The transformation of today’s enterprises into sustainable businesses requires industry to seek new opportunities both in the form of disruptive technologies and new emerging business models.

Greenovate! Europe is an independent European expert group dedicated to open innovation for sustainable business. Its members are experienced professionals with business and technical expertise able to facilitate innovation processes for environmental technologies along the entire innovation value chain from research to market. G!E provides innovation support services at EU level to research laboratories, technology developers, companies willing to acquire or spin-out new technologies, and investors.

Together, we offer a pool of more than 500 experienced innovation advisers and more than 2000 technical experts.

To drive this significant change towards eco-innovation most efficiently, valuable ideas and solutions will be sourced both inside of an organisation and from external sources, and new products or applications will be co-developed with lead users and key customers. In the same vein, companies will commercialise their unused in-house knowledge through external partners, while focusing their own market activities on core strategic growth areas.

Open innovation in cooperation with external partners offers a lot of advantages such as cost efficiency, risk sharing, external creativity, increased flexibility and speed.