The problem-solving process in industrial design, as outlined by Prof. Bernd Löbach, is a comprehensive approach that involves various stages and analyses to ensure a thorough understanding of the design challenge before creating a solution.
Problem analysis is an important phase of Design Thinking. It is during this phase that designers and innovators gather information and insights about the problem they are trying to solve. This typically involves conducting research, interviewing stakeholders, and analyzing data to gain a deeper understanding of the problem and its root causes. The problem analysis phase often leads to the identification of key challenges and opportunities, which can then inform the design of potential solutions. Without a thorough problem analysis, it can be difficult to create effective and impactful solutions that meet the needs of stakeholders and address the underlying issues.
Let’s break down each step:
Problem Detection
Identifying the need for a new product or improvement in an existing one. This could be prompted by market trends, technological advancements, user feedback, or other factors.
Information Gathering and Problem Analysis
Collecting relevant data and information about the problem at hand. This involves understanding the context, user needs, constraints, and challenges associated with the design task.
Needs Analysis
Identifying the needs and preferences of the users or target audience. This helps in ensuring that the design solution is tailored to meet the specific requirements of the users.
Environmental Reference Analysis
Understanding the broader context in which the product will be used. This includes considering the cultural, societal, and environmental factors that might influence the design.
Market Analysis
Examining the market trends, competitors, and potential opportunities for the product. This analysis helps in positioning the product effectively in the market.
Functional Analysis
Breaking down the intended functions and features of the product. This step helps in understanding how the product should perform and what features it needs to have.
Structural Analysis
Evaluating the structural aspects of the design, such as how components will be assembled, how the product will be supported, and how it will withstand various forces.
Shape Analysis
Analyzing the aesthetic and ergonomic aspects of the design. This involves considering the visual appeal, user comfort, and overall form of the product.
Analysis of Material and Manufacturing Process
Selecting appropriate materials and manufacturing processes that align with the design’s functionality, aesthetics, and feasibility.
Product System Analysis
Considering how the product fits into a larger system or ecosystem. This could involve examining its interactions with other products, services, or environments.
Problem Definition, Problem Clarification, Goal Definition
Refining and clarifying the problem statement based on the insights gained from the various analyses. This step helps in setting clear design goals and objectives.
Each of these steps contributes to a holistic understanding of the design challenge and lays the foundation for creating effective and innovative design solutions. By thoroughly analyzing the problem from multiple angles, industrial designers can ensure that their designs are well-informed, functional, and aligned with user needs and market demands.
© 2023, Innovator’s Guide / E.W. August 10, 2023