HYPE, supported by its majority shareholder Main Capital, has attracted Viima to join forces with the HYPE family, to provide a broader product offering to customers of all sizes and segments and to extend the support of all stakeholders within the corporate innovation ecosystem.
Viima, founded in 2013 and located in Espoo (Finland), serves more than 10,000 organizations around the globe and has grown into a successful innovation management provider. Its software helps to collect, develop, prioritize, and analyze ideas of a diverse audience in any given organization. Viima’s solution is attractive for customers looking to get started without any setup time and when simplicity of use is a key requirement. Viima gamifies the innovation process, is highly competitive on pricing, and a natural choice for ad hoc collaboration scenarios. It’s flexibility makes it particularly appealing to smaller businesses and individual teams, but Viima also serves many larger customers, such as If Insurance, Kanthal, L’Oréal, and Telia.
Regardless of industry or size, innovation management is a key driver for growth and profitability in organizations. While many larger companies and enterprises already manage innovation, small and medium-sized companies often lack the financial resources and time to implement more sophisticated and tailored innovation management tools. Viima bridges this gap in allowing these businesses with access to the powerful tool that innovation management is. Innovation management can lower the costs of an organization and help the business take off quickly. The managed processes and a comprehensive status overview of every single idea ensure that no idea is forgotten, employees are motivated, and the business flourishes.
With a team of around 160 employees in total, the combination of HYPE and Viima will further strengthen the prominent market position of HYPE in the innovation management software market, with Viima expanding HYPE’s client base internationally, and especially in the Nordics. The shared vision of HYPE and Viima is that the new HYPE Group can better support clients of all sizes and needs. Targeted solutions will be offered through HYPE’s enterprise-scale solution and Viima’s configurable but easy-to-understand product. With Viima joining the Group, HYPE onboards three creative and highly professional founders as well as Viima’s innovative workforce, boosting the development of new functionality and providing higher value to all clients.
Main Capital
Main Capital is a strategic investor with an exclusive focus on the software sector in the Benelux, DACH and Nordics. Main has a long term horizon around successful partnerships with management teams, with the aim of building larger software groups together. Main has approximately € 1 billion in assets under management for investments in mature and growing software companies. Within the software sector, Main is the most specialized player in management buyouts and later-stage growth capital for acquisitions.
Source: Main Capital, March 23, 2021
https://main.nl/