BrainBank Inc.

September 24, 2011

Idealink OpenTM

Collecting the ideas is not the hard part – getting them implemented is. It seems that the people who are charged with delivering the tasks around an idea’s development are increasingly challenged to find the time to do so; this creates a lag in turnaround times which leads to incremental disengagement across the board. These weak links in the innovation process chain ultimately lead to “black hole syndrome” and spell trouble for an initiative supposed to be filled with promise and change.

The idea championing role remedies this choke point. Whether through designated champions or volunteers to carry-out the mandate, this critical role ensures that ideas are developed to a certain rigor that management can pre-configure from the outset — per idea type. This simple mechanism helps accelerate the idea’s progress throughout the process and facilitates decision-making for managers down the line — a critical component in keeping them engaged, by allowing their valuable time in the process to always be productive. Open collaboration and voluntary role selection enables more users to participate productively on their own terms and distribution of tasks keeps your SME channels from getting congested.

BrainBank Inc.

475 Dumont, Suite 200
Dorval, QC, Canada
H9S 5W2

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